What does social media have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun making use of in the last couple of years, yet it’s essential to utilize it – especially if you’re investing resources into search engine optimization. While the advantages of social media might not be immediately apparent, they’re vital for SEO help. From the myriad of reasons you should think about the use of social media in your online strategy, here are 5 reasons it’s important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some years now. When people tweet, like, comment or share a piece of content it is referred to as a social engagement. A piece of content that has the highest number of social engagements will have more social signals. Search engines measure these social signals and use it as an indicator of quality when ranking content. It’s a method of determining the content that people consider useful over what their algorithm decides is top-quality. If a piece of content is receiving lots of engagement on social media, it can be instantly classified.
2) Link Building
It’s long gone of soliciting websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithms SEOs must create links in the old fashioned way to create quality content which is relevant to linking. What is the best way to reach websites which are willing to hyperlink to your site, if you ask them directly, which would be thought to be “unnatural”? Social media is the answer. Social media allows you to present your content in front of relevant audiences that may be attracted to link to it should it be worthy of linking to. These users will then share your content with others and increase your reach.
3) Content Amplification
You could create any good-quality content that you wish to however it will not gain significant traction without the aid of amplification. Sure, email marketing is an effective way to boost content, Mars.virtuacup.eu/wiki/index.php?title=Five_Reasons_Why_Social_Media_Is_Important_For_SEO but it’ll only reach people within your database of marketing. You can also reach new audiences via social media. If you publish your content to your followers, they’ll be sure to share it with their own followings if they find it helpful. They will then also share it with their friends, further increasing your reach. You’ll also get relevant traffic and inbound links as well as social signals and brand awareness, all of which are used by search engines for content assessment of quality.
content amplification lifecycle
4.) Brand Awareness and Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your website as well as how much it should be respected in their ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. Google calls this co-citation. Building these co-citations using social media will help improve Google’s trust in your website , and will also help with branded search queries.
5) Social Indexing
Since search engines are able to index social media websites and display them on search results pages. This enables your brand to be displayed on search results when you type in branded search queries that are not limited to the site of your business. This gets better. Individual tweets from Twitter were once indexed and shown in search results, too – enabling another way for your website to be ranked in search. This was just temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.